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This project was done as a major supporting piece for a new product launch for a line of pre-sliced meats used by delicatessens to quickly and efficiently make sandwhiches. The productline is known as "Bread Ready Pre-sliced Meats." A character, "Freddy Bread Ready," was created to guide the viewer through the many talking points. This interactive CD-ROM gave a great deal of information to the sales force that allowed them to better sell this value added line of product.

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